Training on “Social Media Marketing and Artificial Intelligence” Held at Baku Business University

On December 9, 2025, an educational training titled “SMM and Artificial Intelligence” was organized at Baku Business University by Hasan Huseynsoy, a specialist from the “davamly.az” Marketing Agency.

Opening the event, Vice-Rector for Educational Affairs Javidan Heydarov emphasized that the University places special importance on the development of students’ digital skills and noted that the significance of artificial intelligence technologies continues to grow in line with the new demands of the labor market.

Later, trainer Hasan Huseynsoy provided students with detailed information about the application of artificial intelligence in the field of social media marketing (SMM), modern digital trends, automation of content creation, analytical analysis of target audiences, and effective marketing management. During the training, he demonstrated the practical use of AI tools through real-life examples.

In the interactive part of the training, surveys were conducted among students, after which participants were divided into groups and created and presented their own brands using artificial intelligence tools. The students’ presentations attracted attention with their creative approach, digital thinking, and social media strategy elements.

The event was marked by the active participation of students, and the training contributed significantly to the development of their knowledge in digital marketing and artificial intelligence.